Feb
28
Apple is a great brand. In fact, it’s such a cool brand among techies that anyone who has been bitten by the Apple bug wants to become a part of the organization in whatever capacity. Probably one of the most talked about positions in the Apple organization is manning the Apple Genius Bar.
Being an Apple Genius carries a certain cachet of geekiness that, in this age where geek is cool, is virtually priceless. The position itself has been mentioned with humor in many TV series, which just shows that the Genius Bar has even entered popular culture.